Website Development and Marketing

The-CAN-SPAM Act of 2003 was signed into law on December 16, 2003, establishes the United States' first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.

The original CAN-SPAM Act of 2003 was later modified by:
  1. Adding a definition of the term "person"

  2. Modifying the term "sender"

  3. Clarifying that a sender may comply with the act by including a post office box or private mailbox and

  4. Clarifying that to submit a valid opt-out request, a recipient cannot be required to pay a fee, provide information other than his or her email address and opt-out preferences, or take any other steps other than sending a reply email message or visiting a single page on an Internet website.

The basics of the CAN-SPAM act
  1. Don�t use false or misleading header information.

  2. Don�t use deceptive subject lines.

  3. Identify the message as an ad.

  4. Tell recipients where you�re located.

  5. Tell recipients how to opt out of receiving future email from you.

  6. Honor opt-out requests promptly.

  7. Monitor what others are doing on your behalf.

That last point is important, just because you are using a bulk mailing service don't assume they will take care of this for you. They have little invested in your business.

Read this The CAN-SPAM Act: A Compliance Guide for Business