Web Linking
Web linking has been an effective means of advertising a Web site since the beginning. Web linking is the online equivalent of word-of-mouth for an offline business. The idea is simple: get a credible Web site to recommend your products and services and in so doing, add credibility to your company.

Asisness Services
Asisness link marketing service adds a convenient request form to your site to make it simple for others the request a listing on your site. We then review and manage all incoming requests for links. In addition, we avidly seek out sites of similar and associated content, and request them to feature your link on their site. We continue to monitor all existing and newly-added links to assure the listing remains active and we work to reinstate any removed links. For search engine optimization customers, this service is part of the package.

Advantages
If this is done correctly, it is a very effective means of marketing a Web site. When you list your site on a site that is of similar content to your own, you take advantage of their very targeted traffic and they benefit from yours. The validity of this method is illustrated by the fact that in recent years search engines have recognized the democratic nature of Web linking, and have integrated the Internet's linking structure as a relevancy factor in their search results.

Search Engines
Search engines love links because links are unbiased and more difficult to manipulate compared to the content of Web pages. This fact prompted abuse by some who quickly set up their factories, making as many useless affiliations as possible. This pointless effort was promptly thwarted by search engines, by simply comparing the content of the linking partners as a quick and dirty test of validity. Nevertheless, the none-too-bright link drudges adhere to the frivolity of adding more and more pointless, unrelated links to their site in a fruitless effort to gain favor from search engines. Yes, search engines love links but they immediately discount the unrelated links. Besides, the whole point is to bring in visitors who want your products, and not random, un-interested visitors.

The Right Way
Done correctly, this marketing is very effective. What you need are Web sites with similar but non-competitive products or services to recommend you. Preferably your link would be a prominent listing in a well-trafficked part of their site. Text links are most effective, with an accurate description of your company. Flashing images and banners are all but ignored by visitors, because most people will not voluntarily sit through a commercial, and they will never click on these. As an example of an effective link, if you are selling cardboard boxes, a link from a site that sells Styrofoam packing material would be a very good thing.

Have Asisness manage your link marketing. For a free consultation, fill out our link marketing form.