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The Can Spam Act
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The-CAN-SPAM Act of 2003 was signed into law on December 16, 2003, establishes the United States' first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.
The original CAN-SPAM Act of 2003 was later modified by:
- Adding a definition of the term "person"
- Modifying the term "sender"
- Clarifying that a sender may comply with the act by including a post office box or private mailbox and
- Clarifying that to submit a valid opt-out request, a recipient cannot be required to pay a fee, provide information other than his or her email address and opt-out preferences, or take any other steps other than sending a reply email message or visiting a single page on an Internet website.
The basics of the CAN-SPAM act
- Don't use false or misleading header information.
- Don't use deceptive subject lines.
- Identify the message as an ad.
- Tell recipients where you're located.
- Tell recipients how to opt out of receiving future email from you.
- Honor opt-out requests promptly.
- Monitor what others are doing on your behalf.
That last point is important, just because you are using a bulk mailing service don't assume they will take care of this for you. They have little invested in your business.
Read this The CAN-SPAM Act: A Compliance Guide for Business